the perk of being a pintasera!...

Last saturday, i got the chance to visit Eagle's Point for an ocular for the upcoming company outing. Bakit ako ang naatasan? kasi pintasera ako kaya isinama ako sa mag-aasikaso ng outing! They have a feeling na pagbubutihin ko dahil sa takot ko na mapintasan...ganun kasi ang pintasera ayaw mapintasan! All i wanted was to tag along the ocular...but i dont know what happened at kami na lang ang lalakad!

Anyways, it was fun! Road trip talaga. Since I am familiar with Batangas (because i used to go there every other weekend but that's another story) i was tasked to be the guide. Leah was in the driver's seat. It took us more than 3 hrs to reach Eagle's Point but it was worth the drive. It was my 1st time to be there.

Rod, the resort manager, welcomed us to the resort (alangan naman saan?!) and accompanied us while we checked the rooms where we will stay and the amenities. Had lunch overlooking the ocean. Went to Sepoc island via speed boat! it was an adrenaline rush moment! i love it! In Sepoc, we discussed with Kuya Bong the activities - mala Extra Challenge, Treasure Hunting at Amazing Race chuva!

the view of the ocean from the resort

i was at the top of the hill overlooking the entire Sepoc Island

the back of the island taken in sepia para parang flash back kuno! hehe

(picture taken by leah)

We can't help but laugh when we saw this hospital. We were wondering kung zigzag ang utak ng mga patients dito or what??? but we later found out na ZigZag ang name ng baranggay because it is along the ZigZag road of Mabini Batangas. Sayang di ko nakunan ng picture ang Antik's Manok! hmmm...may bumibili kaya ng manok dun?

So ayan ang magandang ibinunga ng pagiging pintasera ko!...sana nga maganda ang kahinatnan ng outing...takot ako mapintasan! hay...

sa pula o sa puti?...

i attended a Marketing Conference yesterday (Brand and Trade initiatives), something unusual for someone working in an ad agency. Sabi kasi ng boss ko iba daw kami kasi we also offer marketing consultancy kaya we attend marketing seminars. Nagiging extension kasi kami ng marketing group ng clients...so its not the usual ad agency.

Anyway, being there listening to all the speakers i realize that i love marketing and i want to work in a client side again! I know advertising is also a part of marketing but its different when you are the one who gives the brief what to communicate, if you are the one making the marketing mix, if you are the one negotiating for a better shelf space, if you are the one analyzing the ACNielsen data, if you are the one who do the marketing budgets. Dahil nga extension kami ng marketing team ng clients, i also do marketing works like store checks, part of trade marketing, analyze data and make recommendations but then again its really different kung ikaw ang may say!

It's not that i do not love what im doing. I love advertising (all its pains and glamor) but i do not see myself doing this forever and grow old in the industry. After attending yesterday's conference it seems like there's a burning desire to work on the other side of the fence and be a client once again...naiiyak ako kasi ang lakas ng force telling me to explore the possibilities on the client side now na...para akong sasabog! but there's also a voice telling me - not now...kasi nga naman exciting din ang year na to - madaming big things and milestones waiting to happen...hay ewan nakakalito! basta and alam ko I want to do the marketing plan and not just the complan. I want to approve complans not just present it.

Ayaw ko din ng padalos dalos at pabigla bigla kaya di ko muna gaanong iisipin. for the meantime tatapusin ko muna ang kelangan tapusin kasi madami sila and i can't afford to waste much of my time now.

My Visual DNA...

Saw this from leah and ayun try ko din...so here's mine

Read my VisualDNA™ Get your own VisualDNA™

Finish the...

I saw this in my friendster bulletin and I thought of doing this too besides i need a break.

1. I've come to realize that my last passionate kiss...
was a goodbye kiss to someone I used to love.

2. I am listening to...
”Way back into Love”. I’ve been listening to this for a couple of days that I can actually hear it playing in my mind. (adik!)

3. I talk...
to myself specially if I don’t get it. I need to explain it to me. (baliw anoh?!)

4. I love…
hanging out with kids, conversations over coffee, watching movies, reading, brainstorming and implementing projects! I love life!

6. My first kiss. . .
was terrific! It was a kiss in the rain!

9. Love is…
more than just a feeling. It is a decision.

10. Marriage is...
something that I haven’t experienced yet. Some say its fulfilling while others struggle to get out of it.

11. Somewhere, someone is thinking…
exactly what I’m thinking right now – what to blog!

12. I'll always…
be optimistic whatever difficulty that will come my way.

13. I have a secret crush…
to him…errr secret nga eh kapag sinulat ko di na secret.

14. The last time I cried was…
last night while watching “Raisng Helen”. I find the movie touching. Weird kasi di ako umiyak sa “Pursuit to Happyness”

15. My cell phone is…
so useful. I will surely cry if I lost it.

16. I wake up in the morning to…
celebrate another day, another chance to love more!

17. Before I go to bed…
I pray. Yun nga lang madalas nakakatulog ako before finishing my prayers.

18. Right now I am thinking about…
what time will I receive the adspent. I need to work on it ASAP! Hay…

19. Babies are...
adorable. I do hope to have at least 3 someday. A kuya and twin baby girls. I will name my boy Don Miguel and the twins Maria Ysabelle and Sophia Marie! La lang…I just have it figured out…if ever di pumayag ang mapapangasawa ko…madali naman akong kausap!

20. I get on myspace…
If I have the account but since I don’t have so I won’t.

21. Today I...
woke up early to travel back here. Kaya ayan inaantok pa ako.

22. Tonight I will...
read my PDI’s Youngblood clippings that I have managed to collect in my college days.

23. Tomorrow I will be...
a day older and a step closer to my dreams!

24. I really want to...
write about 300 and patriotism, the mixed emotions I had when I organized my memory box last Saturday and describe our lunchtime madness in the office but I can’t now…I’m too busy to write those. Well, busy days are here! :D

25. Someone that will most likely repost this…
is someone who had a long day and needs to relax!

they come in 3s...

there are really days that mishaps happen without warnings and that usually they come in 3s. Today is one of those days...

1st of 3

i woke up around 6am with a migraine. i guess i got it from a narrow sleep due to "videoke galore" of our neighbor celebrating her birthday last night. i can go to office with a flu but not with a migraine. good thing migraine was gone by 8:30 am. so i text the boss that i will be late and might be in around 10am.

2nd of 3

i was such in a hurry trying to get to office on time (my promised time). left the apartment at 9:20 and lucky enough to get a cab...suklay suklay, make up make up, then felt a sudden jolt! A rushing jeepney hit the cab. both drivers argue who's fault was it while i waited 20 minutes for another cab. buti na lang malakas ang aircon nung cab at lumamig lamig ang ulo ko.

3rd of 3

as i was crossing the street towards the "Golden Building of Ortigas" there's this car on the rush that passed by inches away from me. bwisit nasa pedestrian lane naman sana ako at napaka imposibleng di nya ako nakita sa laki ko! argggh! and since i was wearing this umbrella cut skirt you could have guessed what happened next! good thing im quick enough to hold my skirt and prevent further exposure...at maganda undies ko! :P

hay...ayun nakarating naman ako ng matiwasay sa office ng 10:30 pagkatapos nun!

meet sophia, my fairy in pink tattoo!...

Some call it a taboo, others refer to it as art...well i call it a painful artwork! i had it done last Thursday! The fairy in pink was tattooed to my left shoulder! it took me 3 weeks to decide...discussed it with brother, argued with friends, checked out designs. i already wanted a fairy with a touched of pink ever since!

<---this is the design!

Gene Testa did it! i was at his shop in Robinson's Galleria last Tuesday night getting a feel and checking his works.

The process took less than 30 minutes. It was painful. i can't described the pain. My hands were sweating coldly...basta painful sya! It will take 1 week for it to heal completely. Apol (nag-appear pala ang ka-opisina kong ito sa PBB TVC!) accompanied me and documented the whole process!

Just like in Miami Ink each tattoo has a meaning and so does mine! Why tattoo? i want to take my bravery to another level. I want to make a statement that i am strong and brave (as if my personality is not enough!) Why pink? its my favorite color! it also symbolizes my kikayness. Why fairy? my life is full of fairies - they are the people who have made me who i am now! Just like in fairy tales where fairies ease the struggle, in life i have friends and familes who ease the difficult moments!

I named her Sophia (thanks lei for the name studies!) It means wisdom. The name suits well. it embodies all the wisdom that family and friends shared and will share.

I am looking forward to introduce Sophia to Mama. I already told her i got a tattoo. She may not agree with the idea but surprisingly i didn't get the scolding. She said I'm old enough na daw...bahala na daw ako!

I am not expecting everyone to like her and the idea that i got a tattoo...but so what?! :) i like it.

Don't...

Don’t look at me that way I might assume that you like me as much as I like you.

Don’t send me a text message that we will hang out next time you are in town I might look forward to it and will surely be disappointed if it wont happen.

Don’t further test the waters especially if you do not have any intention of stepping in for I might hope and wait in vain.

Don’t flirt with me…please stop it...I might fall.

let's do the math!...

on our way to a meeting this morning, i heard a couple of radio ads of politicians in DZMM. i have heard Joker Arroyo's ad 3x during our entire trip and this got me to think of how much a senatorial candidate would probably spend in political ads on TV and radio? since i am in advertising i am familiar with the costs...so let's do the math!

Given:

assumptions:

1. most of the political ads are in 15 seconder to maximize frequency.
2. approximately each candidate has 120 minutes or (480 15seconder ads) to air their ads on TV.
3. let's say that 240 - 15seconders will be placed in primetime to maximize reach because viewership is highest at this time. 12o - 15seconders will be placed in noontime shows because these programs have lots of viewers too...lalo na ang Masang Pilipino. The other 120 -15seconders will be placed in the early morning shows.

TV Ad rates:

1. P 130,000 - ave cost of a 15's TV ad in primetime (6-11pm)
2. P 15, 000 - ave cost of 15's TV ad in early morning shows
3. P 70,000 - ave cost of 15's TV ad in noontime shows

Computations:

240 spots x P130,000/spot = 31.2M

120 spots x P 15,000/spot = 1.8M

120 spots x P 70,000/spot = 8.4M
-------------------------------------
Total TV ad placement = P 41.4M

but wait...this is only TV placements! an AVP type of TV ad material cost around P300,000 at the very least. A very cheap TV ad production in one location cost around P700,000. Editing of old AVPs will cost P150,000. Royalty charges for local songs (like boom tarat) is around P300,000. Production of radio ads is roughly P 50,000 at the minimum!

Radio ad placement can easily be at P5M if spots are in DZMM, DZBB & DZRH.

now you do the rest of the addition!

ok ok politicians will insist that the campaign money came from supporters! WHAT???? the entire P40+ M came from supporters?! if only those supporters donated the money for noble cause then we will definitely have a better Philippines!

reminiscing...

i was trying to comment on Zherwin's post about love letters but i do not know what's wrong with blogspot and the word verification code won't appear! hmp....1st time ko pa man din sanang mag comment ng mahaba haba ngayong araw na to...kaya ayan post ko na lang comment ko dito!
________________

i have received more than 200 love letters from the same person for a span of 18 months and i think i have send him almost the same number of love letters in the same period. I was in Baguio and he was in Lipa and text messages and emails weren't popular then and we only have the love letters and phone calls to keep the communication open in between his visits. What we promised in those letters obviously didn't come true (we broke up after 7 years). But it just feel so right reading and writing them at that time.

in his first letter, he wrote there the lyrics of the song Love letters and it really suits our situation at that time.

Love letters straight from your heart
Keep us so near while apart
I'm not alone in the night
When I can have all the love you write
I memorize every line
And I kiss the name that you sign
and darling, then
I read again right from the start
Love letters straight from your heart

by the way, i have burnt them except for that 1st love letter he sent me. i burned the others together with all the hurts and hatred that i harbor against him and I'm keeping the first one not because i still love him but because i want to remember the good times of the old days when i look back.