i attended a Marketing Conference yesterday (Brand and Trade initiatives), something unusual for someone working in an ad agency. Sabi kasi ng boss ko iba daw kami kasi we also offer marketing consultancy kaya we attend marketing seminars. Nagiging extension kasi kami ng marketing group ng clients...so its not the usual ad agency.
Anyway, being there listening to all the speakers i realize that i love marketing and i want to work in a client side again! I know advertising is also a part of marketing but its different when you are the one who gives the brief what to communicate, if you are the one making the marketing mix, if you are the one negotiating for a better shelf space, if you are the one analyzing the ACNielsen data, if you are the one who do the marketing budgets. Dahil nga extension kami ng marketing team ng clients, i also do marketing works like store checks, part of trade marketing, analyze data and make recommendations but then again its really different kung ikaw ang may say!
It's not that i do not love what im doing. I love advertising (all its pains and glamor) but i do not see myself doing this forever and grow old in the industry. After attending yesterday's conference it seems like there's a burning desire to work on the other side of the fence and be a client once again...naiiyak ako kasi ang lakas ng force telling me to explore the possibilities on the client side now na...para akong sasabog! but there's also a voice telling me - not now...kasi nga naman exciting din ang year na to - madaming big things and milestones waiting to happen...hay ewan nakakalito! basta and alam ko I want to do the marketing plan and not just the complan. I want to approve complans not just present it.
Ayaw ko din ng padalos dalos at pabigla bigla kaya di ko muna gaanong iisipin. for the meantime tatapusin ko muna ang kelangan tapusin kasi madami sila and i can't afford to waste much of my time now.
It's not that i do not love what im doing. I love advertising (all its pains and glamor) but i do not see myself doing this forever and grow old in the industry. After attending yesterday's conference it seems like there's a burning desire to work on the other side of the fence and be a client once again...naiiyak ako kasi ang lakas ng force telling me to explore the possibilities on the client side now na...para akong sasabog! but there's also a voice telling me - not now...kasi nga naman exciting din ang year na to - madaming big things and milestones waiting to happen...hay ewan nakakalito! basta and alam ko I want to do the marketing plan and not just the complan. I want to approve complans not just present it.
Ayaw ko din ng padalos dalos at pabigla bigla kaya di ko muna gaanong iisipin. for the meantime tatapusin ko muna ang kelangan tapusin kasi madami sila and i can't afford to waste much of my time now.
14 comments:
Me too, sometimes I get these urges to try something different. Minsan I want to picture myself doing something else than what I'm doing now. But I've never really done anything more than daydream about them, hehe. Ayaw ko rin ng impulsive decisions, mahirap na hehe. Anyway, just think it over, give it time, and search your heart for what you really want to do. Naks! ;)
zelle talon agad sus wag na patumpik tumpik pa. pero mas maganda kung yun mismong boss mo ang mag recommend. Ha tip yan noh, just imagine how you could be of help to his/her career being on the other side as someone who knows what they are going through. hmmmm Learn to manage the people that can help your career :)
think first before anything else. :) it wouldn't hurt kung pag-aaralan mong mabuti and you'll take things one at a time, minsan kasi sa sobrang galing ng speaker, we'll have this thinking to just drop what we have and follow the path he wants us to lead, or something na ganun.
think it over, give yourself sometime, di naman yan nagmamadali (seryoso? lol)
Hi Zelle :)
Uhhmmm yeah think about it more but personally I'll pursue the dream. But then again I'm a marketing person so that's why. Marketing is sooo everywhere and I believe if you master it, you can do anything. Selling is like the tip of the marketing iceberg. Advertising is somehow the same. Parang sa Medicine...may mga specialties. Ikaw specialty mo isang branch ng Marketing which is Advertising. But imagine being able to explore other branches. That would really be exciting. Me I want to know more about Brand Management. Anong firm yung nag conduct ng seminar?
Kathy, dati ini-imagine ko na international tour guide ako kahit 1 year lang para i can travel the world for free o kaya bar tender sa cruise ship! :) yun nga imagination din lang. kasi i want a career not job. Well, i would really think about it kapag 6 months ganito pa din explore ko what company!
kung pwede lang talaga Mon ang tumalon lang agad! i will kaso afraid ako eh! hehe. i already told my boss that i want to be on client side again nagpahaging na din ako na i reco nya ako sa big client ko. Sabi nya in time...oh well baka hilaw pa nga ako. :) Thanks sa advice...hmmm sino sino nga ba sila ngayon?!...ma PR nga ng husto!
win, medyo 6 months ko na actually pinagninilay nilayan ang mag change job kaso nga lang this year is a big year for my biggest account...sayang din kasi their success is my success too! kapag naidaos ko ng maayos ang projects i know i will be more marketable! :)
cguro nga 2008 na lang.
Pareho tayo Verns, gusto ko ang brand management! i was the unofficial brand manager of my client nung wala pa silang brand manager dito sa Phils. and i love it! it is the sum of all the things i like - research, advertising, P & L, trade, distribution, events, etc! nag kaka adrenaline rush ako kapag yan ang topics!
Mansmith yung nag organize ng conference. Sina Josiah Go, Joanne Lim and people from Unilever, Splash, ACNilesen ang speakers! Dondi of Unilever spoke about brand portfolio...he is impressive kaya cruh ko na sya! :P
verns, ako ata yung adik?! :P
Strategic Marketing lang seminar ko under Mansmith. Sana maka attend din ako tulad nyan...hayyyy kelan kaya? I want to meet Josiah Go in person...most of the marketing books we used in college was authored by him.
Zelle!!! Si Dondi ng Unilever????? :) I met him once or twice when we presented to him. Yup, cute siya and super smart. I think he was handling Pond's then, if I am not mistaken...hehe...sinong taga ACNielsen ang nagbigay ng presentation and anong topic?
I miss attending seminars!!
Assuming its march 12th. [seems like I lost two weeks.. I dont even remember where I was :)] => Tattoo... great !! whats it ? any pics ?
Bige, si Dondi nga!
hi Viks! so where have you been? :)
just scroll down and u will see my entry about my tattoo.
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