let's do the math!...

on our way to a meeting this morning, i heard a couple of radio ads of politicians in DZMM. i have heard Joker Arroyo's ad 3x during our entire trip and this got me to think of how much a senatorial candidate would probably spend in political ads on TV and radio? since i am in advertising i am familiar with the costs...so let's do the math!

Given:

assumptions:

1. most of the political ads are in 15 seconder to maximize frequency.
2. approximately each candidate has 120 minutes or (480 15seconder ads) to air their ads on TV.
3. let's say that 240 - 15seconders will be placed in primetime to maximize reach because viewership is highest at this time. 12o - 15seconders will be placed in noontime shows because these programs have lots of viewers too...lalo na ang Masang Pilipino. The other 120 -15seconders will be placed in the early morning shows.

TV Ad rates:

1. P 130,000 - ave cost of a 15's TV ad in primetime (6-11pm)
2. P 15, 000 - ave cost of 15's TV ad in early morning shows
3. P 70,000 - ave cost of 15's TV ad in noontime shows

Computations:

240 spots x P130,000/spot = 31.2M

120 spots x P 15,000/spot = 1.8M

120 spots x P 70,000/spot = 8.4M
-------------------------------------
Total TV ad placement = P 41.4M

but wait...this is only TV placements! an AVP type of TV ad material cost around P300,000 at the very least. A very cheap TV ad production in one location cost around P700,000. Editing of old AVPs will cost P150,000. Royalty charges for local songs (like boom tarat) is around P300,000. Production of radio ads is roughly P 50,000 at the minimum!

Radio ad placement can easily be at P5M if spots are in DZMM, DZBB & DZRH.

now you do the rest of the addition!

ok ok politicians will insist that the campaign money came from supporters! WHAT???? the entire P40+ M came from supporters?! if only those supporters donated the money for noble cause then we will definitely have a better Philippines!